The mission of the MCH Response Lab™ is to increase your response rates! MCH Strategic Data performs this critical service using a full suite of postal processing services, including merge/purge, data appending, file cleaning, file maintenance, CASS certification, and postal presorting.

ESP Enhanced Sales Potential™ customer database profile
The Enhanced Sales Potential™ (ESP) customer profile reveals the market segments that respond best to your offers. This proprietary analytical tool compares your customer transactions to the entire MCH business-to-institution database, generating an extensive report of charts, graphs, and detailed data. Drill deep into your database and receive a free ESP™ customer database profile today. Click here for your complimentary ESP™ Profile!

ListBuilderMP™ B2i Merge/Purge
For marketers, it's critical to work with a knowledgeable data processing provider - like the MCH Response Lab - that understands institutional marketing campaigns inside and out. At MCH, we've built tools to handle de-duplication, field parsing, and many other common issues that marketers encounter in their campaigns. Click here to request help on the complex ListBuilderMP™ merge/purge process.

dbExtend™ Data Appending
Magnify the power of your house file by adding data from the comprehensive MCH institutional B2i database. Append updated names, feature attributes, phone numbers, physical addresses, email addresses, and more to your customer records. Click here for a free database consultation, recommendation, and quote to increase the effectiveness of your marketing efforts.

SchoolZAP™ Closed School Suppression
Eliminate closed schools from your mailings! Did you know that more than 7,000 schools have closed in the last five years? Protect your marketing budget--and increase your effectiveness—by ensuring those closed schools are removed from your data files. With SchoolZAP™, MCH automatically removes closed schools from our comprehensive education database, and can also remove those defunct records from your customer file and many brokered lists. Add SchoolZAP™ to your MCH data order for a flat fee of $149. Click here for more details about SchoolZAP™.