As America's schools strive to meet state and federal standards, there are a number of hot areas for education marketers. MCH has phone-verified the names of Special Education key decision makers at schools across America. These educators control the purchasing decisions on billions of federal IDEA (Individuals with Disabilities Education Act) special education dollars.

To begin, focus on the largest target market for special education offers— Schools. These educational institutions serve children with emotional, mental, and physical needs, and use special education materials in their daily activities. You will find over 400,00 special needs educators who specialize in educating students with challenges ranging from learning disabilities to hearing impairment to physical therapy.

Be sure to include School District administrators in your efforts. The Special Education Director at the central office coordinates the special needs programs across all of the district’s schools. Administrators for large districts can coordinate system-wide purchases that impact hundreds of thousands of students.

Child Care Centers are another excellent target audience for your marketing promotions. The Child Care Director is the key point of contact for all purchases. MCH can segment centers that specialize in services for children with special needs.

Similarly, many Summer Camps are designed specifically for students with special needs. The total number of camps isn’t large, but these organizations can be a great extra addition to your marketing campaign. The Summer Camp Director is the main decision maker.

Lastly, target your direct mail efforts to Nursing Homes and Residential Treatment Centers. These treatment centers offer care to adults and children with special needs and/or disabilities. They are a prime target for various offers, including furniture, medical supplies, arts and crafts, religious materials, and supplemental education materials. The Chief Administrator and Director are your key decision makers at these facilities, respectively.

If your marketing campaigns are in need of assistance, MCH can aid you in reaching the right decision maker and boosting your response rates to healthy levels. Contact us today.