Some of our clients play for a living! If you’re among the marketers who sell swings, slides, climbing walls, and other playground equipment, MCH will help you reach more than 100,000 decision makers at your biggest potential buyers.

When developing a campaign, you can start by assuming that every Elementary School has a playground and will be in the market for new equipment on a routine basis. The key decision maker for most elementary school purchases is the Principal.

Likewise, Child Care Centers serve millions of young children across America. They typically maintain a play area with equipment for outdoor activities, and the key decision maker is the Director of the facility.

Another large target is Parks and Recreation Departments operated by local government offices. These services are often funded by dedicated taxes that produce revenue that must be allocated to the development and maintenance of the parks. Be sure to target the Parks and Recreation Director.

Don’t forget to include Churches in your campaign. It is increasingly common for larger churches to maintain a playground. The Pastor, Priest, or other primary clergy person at the church is the best target for most marketing efforts.

Other possible targets include Directors of Head Start Programs, Summer Camps, YMCA and YWCA chapters.

There’s no need to slide into low response rates. MCH can help you climb into an effective marketing campaign for playground equipment.

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