Due to economic conditions and shrinking budgets, a multitude of opportunities for marketers of fundraising products now exists. Many organizations rely on these fundraising monies to fill in the gaps in their budgets. They allow for educational programs to purchase much-needed items for classrooms, sports programs, student use, and much, much more.

A logical first choice when developing your marketing campaign is to target schools. Both public and private schools have classroom needs, parent-teacher organizations, and extracurricular programs that need these funds to exist and grow. Fortunately, these educational institutions are “old pros” at fundraising for their wants and needs. The key point of contact for this market is the Principal, or you can title slug your mail piece to “PTA President” since they are also a top decision maker for fundraising.

Next, you can extend your reach to similar educational institutions, like Child Care Centers. The key point of contact for this segment is the Child Care Director. Other additional targets for fundraising offers would be those that sponsor youth programs. Those institutions include summer camps, Even Start programs, and Head Start programs. Plus, don’t forget to include city and county governments and libraries, too.

A lot of religious institutions sponsor youth activities and mission trips that require fundraising. The key decision maker for churches is the Pastor, or you can title slug your direct mail piece for Youth Ministers or Music Ministers for a specific audience.

Get started putting the “fun” back into your fundraising marketing campaign by contacting MCH and raising your response rates. Click below for a FREE quote.