Are you looking to reach budding “artists”? Well, if you’re a “crafty” marketer selling art supplies like craft kits, paints, or scrap booking materials, MCH can provide a ray of light to your marketing campaigns, as well as, brighten your response rates.

Schools are big buyers of craft supplies and a logical first choice when developing a marketing campaign. You can begin by targeting your largest (and yet, smallest) audience…children! These miniature Picassos can be found at child care centers, schools, and libraries—and that’s just to name a few. Some of the key decision makers here include Executive Directors, Art Teachers, Principals, and Librarians.

It's also important to remember to extend your reach to institutions that provide programs for all ages, ranging from children to senior citizens. Some examples of this type of institution include churches, healthcare facilities, and nursing homes. The key decision makers would include Youth Ministers at churches, Physical Therapists at hospitals or medical practices, and Activities Directors at nursing homes.

And another target market to consider is Social Services. There are various opportunities in this segment including Adult Day Cares, Community Centers, Domestic Violence Programs & Shelters, Red Cross Chapters, Runaway & Homeless Youth Centers, and Senior Centers. These organizations utilize arts and crafts in many of their daily programs and/or activities. The primary decision maker for this market is the Director.

Brush up on your creative marketing today by utilizing MCH’s knowledge of the arts and crafts market. We can help you create a marketing masterpiece with targeted data, decision makers, and various marketing solutions. Click here to request a quote.