Business wear, such as uniforms and logo gear, is very popular, attractive, and desirable in today’s institution work environment. Companies often provide business wear to their employees as a means of extending their branding and providing a unified and professional appearance. Marketers of business apparel should focus their efforts on targeting decision makers at schools, school districts, universities, hospitals, medical practices, government offices, churches, and other institutions.

To start, focus your efforts on  Schools and School Districts because they have a variety of apparel needs from staff to students, to sports teams, and various club and organizations’ apparel offerings. This market has a vast range of clothing needs that vary in terms of size, color, style, logos, design, and more. Plus, they rely on these uniforms and apparel to show pride, professionalism, and unity for their school or district among educators, teachers, and sometimes even parents. The primary decision makers in this market include the Parent Involvement Coordinator, Purchasing Director, Principal, and Assistant Principal. Likewise, some other educational institutions that also have apparel needs and should be considered in your target audience include  Colleges & Universities, Museums & Zoos,  Libraries, Summer Camps,   Community Centers, and Child Care Centers.

Another prime segment to target in your marketing efforts is healthcare. Hospitals are large buyers of uniforms and “hospital garb” to keep their doctors, nurses, and healthcare professionals recognizable, clean, and comfortable in performing their jobs. Plus, they also use personalization of names and specialty on lab coats and scrubs. Their clothing needs are quite varied depending on the job and/or department, but you can rest assured that there is a need for this product type. A few key decision makers to focus on are the Chief Administrator, Marketing Director, and Purchasing Director. Similarly, Dentists, Medical Practices,  Nursing Homes and Community Health Centers have strong uniform or apparel needs and need to be included in your marketing efforts.

The city and county government sector is another major key market for your offers since they have various business wear needs. Depending on the type of local city or county government office, their style of business wear can vary from professional dress apparel to more relaxed casual logo wear. Since Government offices have many departments with their own budgets, each department should be targeted for complete coverage. While the primary decision maker varies, the City Manager/County Manager is one of the main decision makers.

Finally, don’t forget to include the religious market by including Churches. These religious organizations typically have logo apparel for their staff for office wear, when not performing or conducting religious services. Plus, they have sports teams with logo needs, child care centers with workers needing to be identifiable as employees, Vacation Bible School apparel needs, and many other uses for this type of product to effectively promote their religious organization in their local community. The Pastor is the main decision maker in this market, and the Youth Minister is another relevant decision maker.

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