Sweet Springs, MO – February 17, 2012 – MCH Strategic Data is proud to offer a complimentary white paper, "Principals' Assessment of Public Education" based on the market research recently conducted by MCH and our marketing partner, edWeb.net. The white paper is based on the recent online survey of public school principals to identify the biggest challenges and advancements in America’s public school system.

School principals were surveyed in November 2011 to determine the education landscape from their perspectives. Lack of funding was the key issue cited by the majority of respondents. Decreased funding from all more...

Sweet Springs, MO – February 14, 2012 – MCH Strategic Data is proud to offer you a complimentary white paper, "Comparison of Postal and Online Surveys: Cost, Speed, Response Rates, and Reliability" based on the market research recently conducted by MCH and our marketing partner, Education Marketing Research (EMR). The white paper provides insight into a direct comparison of postal surveys versus online surveys.

In this market research study, numerous hypotheses on cost, speed, response rates, and reliability were tested via postal and online surveys. Conventional wisdom states that online surveys are superior to more...

Sweet Springs, MO – February 6, 2012 – School Specialty® has entered into a three-year agreement with MCH Strategic Data (MCH) for education, early childhood, and library data. The agreement states that MCH’s Education Database will be provided for customer acquisition, retention, and market research of School Specialty’s education programs.

School Specialty’s Vice President of Corporate Marketing and Communications, Jim Burgraff, said, “We are thrilled to utilize MCH’s top-quality data and marketing expertise in the K-12 and early childhood education markets. School Specialty is focused on educational programs more...

Sweet Springs, MO – January 20, 2012 – MCH Strategic Data, America’s leading compiler of business-to-institution (B2i) databases and mailing lists, today announced it has created a new Product Innovation department. This department will be headed up by Kirk Chritton, the newly named Director of Product Innovation.

Mr. Chritton has over 20 years of experience in marketing and product development. He joined MCH Strategic Data as Director of Marketing in 2000 and served in this role until being named Director of Product Innovation.

The Product Innovation team will be responsible for creating a continuous stream more...

Sweet Springs, Missouri – December 19, 2011 – MCH Strategic Data announced today that Liz Petersen has joined the company as a Sales Manager for direct accounts effective December 13, 2011. In this role, Petersen will work closely with MCH clients to develop successful direct and database marketing strategies.

"MCH is excited to have Liz as part of our team," MCH's Director of Sales Joan Whitney said. "With her strong background and knowledge of data marketing and list services, Liz will be a valuable resource to MCH and our clients in providing insight on direct mail and email marketing, research, and more...

Sweet Springs, Missouri – December 6, 2011 – MCH Strategic Data, America’s leading compiler of business-to-institution (B2i) databases and mailing lists, today announced it has been awarded a five-year Federal Supply Service contract by the General Services Administration (GSA). Under the contract (GS-07F-0703X), MCH Strategic Data can supply data for emergency response planning purposes to meet U.S. government agencies' notification needs.

"MCH Strategic Data is proud to play a key role in bringing quality data and resources to the federal sector," Peter Long, CEO of MCH Strategic Data, said. "As an experienced provider more...

Sweet Springs, Missouri – December 5, 2011 – MCH Strategic Data announced today that Tom Croarkin, formerly of Sonalysts, has joined the company as a Sales Manager for direct accounts effective November 7, 2011. In this role, Croarkin will work closely with MCH clients to develop successful direct and database marketing strategies.

“MCH is excited to have Tom on board,” MCH’s Director of Sales Joan Whitney said. “He will be a great asset and resource to MCH and our clients in providing insight into both the education and healthcare markets with his strong background in both fields.”

Croarkin began his career selling more...

Principals cite funding cuts as top issue; mobile technology as top improvement in learning environment

Sweet Springs, Missouri – November 28, 2011 – More than 80% of U.S. K-12 public school principals say that it is somewhat more difficult (57.7%) or much more difficult (26.8%) to provide an effective educational experience than in recent years, according to a national survey conducted by MCH Strategic Data, and edWeb.net. The survey of 529 public school principals was designed to identify the biggest challenges and advancements in America’s public more...

Sweet Springs, Missouri – October 19, 2011 – MCH Strategic Data announced that it is now offering enhanced email reporting to provide our clients with comprehensive, in-depth information on their Channel_e email deployments. The new Channel_e Enhanced Email Reports provides marketers with detailed statistics to help them understand what offers their customers responded to and which target market was the most responsive.

The reports take advantage of the extensive feature information in the MCH database to help marketers better understand their most responsive target audience, according to Kirk Chritton, MCH’s Director of more...

Sweet Springs, Missouri – September 19, 2011 – MCH Strategic Data announced today that Wilson Marketing Group (WMG) orders will be handled from MCH’s Sweet Springs headquarters. Inquiries for WMG early childhood marketing data should be directed to the MCH offices. MCH can be reached by phone at 1-800-776-6373 or by email at sales@mchdata.com.

MCH acquired Wilson Marketing Group in July 2011. WMG is a database management and market research firm that specializes in the early childhood market. Their institutional database encompasses 100,000 child care centers and over 114,000 more...

Sweet Springs, MO – September 9, 2011 – MCH Strategic Data will host a free 60-minute webinar on Wednesday, October 12, 2011. The webinar will discuss “10 Email Trends Guaranteed to Increase Your Success” for marketers. Reggie Brady, a leading authority on Internet direct marketing, will be the presenter for the webinar.

In this one-hour webinar, marketers will learn what they are doing right, what they are doing wrong, and what current online marketing media efforts they may be missing. New tips for spicing up email creative, including design standards for mobile, repurposing content, and video inclusion, will be shared. more...

Sweet Springs, MO – August 24, 2011 – MCH Strategic Data will host a free 60-minute webinar on Wednesday, September 21, 2011. The webinar will discuss “The Future of Early Childhood Marketing” for education marketers. MCH’s management staff will be hosting the webinar, and featured speakers include Peter Long, CEO; Mike Wilson, Early Childhood Market Specialist; Lynn Schear, Director of Research; and Joan Whitney, Director of Sales.

In this one-hour webinar, marketers will learn up-to-date information about MCH’s acquisition of Wilson Marketing Group, and how it directly benefits their data needs and reach in the more...