KANSAS CITY, MO and PRINCETON, NJ - May 3, 2012 – MCH Strategic Data and edWeb.net announced today that MCH has taken a 30% investment stake in edWeb.net, an innovative social and learning network that is changing the way educators connect, collaborate, and engage in professional development.

edWeb is making professional learning opportunities available for free to 3.5 million educators across the U. S. edWeb's mission ties directly to the recommendations of the

Kathy Mickey, Senior Analyst and Managing Editor of the Education Group at Simba Information, will present the results from a recent survey of educators about which technology is being used in the classroom, along with an analysis more...

Sweet Springs, MO – March 7, 2012 – MCH Strategic Data is pleased to announce its representation and participation at the National School Supply and Equipment Association (NSSEA) Ed Expo in Baltimore, Maryland, on March 21-23. MCH Strategic Data will have a major presence in the exhibit hall at booth #1307.

"We are excited about presenting our new education data products and services to existing and future clients, so they can see how only MCH's accurate and comprehensive data will assist them in effectively market to educators," MCH's Director of Sales Joan Whitney said. "Our exclusive data products and superior counts in more...

Sweet Springs, MO – February 17, 2012 – MCH Strategic Data is proud to offer a complimentary white paper, "Principals' Assessment of Public Education" based on the market research recently conducted by MCH and our marketing partner, edWeb.net. The white paper is based on the recent online survey of public school principals to identify the biggest challenges and advancements in America’s public school system.

School principals were surveyed in November 2011 to determine the education landscape from their perspectives. Lack of funding was the key issue cited by the majority of respondents. Decreased funding from all more...

Sweet Springs, MO – February 14, 2012 – MCH Strategic Data is proud to offer you a complimentary white paper, "Comparison of Postal and Online Surveys: Cost, Speed, Response Rates, and Reliability" based on the market research recently conducted by MCH and our marketing partner, Education Marketing Research (EMR). The white paper provides insight into a direct comparison of postal surveys versus online surveys.

In this market research study, numerous hypotheses on cost, speed, response rates, and reliability were tested via postal and online surveys. Conventional wisdom states that online surveys are superior to more...

Sweet Springs, MO – February 6, 2012 – School Specialty® has entered into a three-year agreement with MCH Strategic Data (MCH) for education, early childhood, and library data. The agreement states that MCH’s Education Database will be provided for customer acquisition, retention, and market research of School Specialty’s education programs.

School Specialty’s Vice President of Corporate Marketing and Communications, Jim Burgraff, said, “We are thrilled to utilize MCH’s top-quality data and marketing expertise in the K-12 and early childhood education markets. School Specialty is focused on educational programs more...

Sweet Springs, MO – January 20, 2012 – MCH Strategic Data, America’s leading compiler of business-to-institution (B2i) databases and mailing lists, today announced it has created a new Product Innovation department. This department will be headed up by Kirk Chritton, the newly named Director of Product Innovation.

Mr. Chritton has over 20 years of experience in marketing and product development. He joined MCH Strategic Data as Director of Marketing in 2000 and served in this role until being named Director of Product Innovation.

The Product Innovation team will be responsible for creating a continuous stream more...

Sweet Springs, Missouri – December 19, 2011 – MCH Strategic Data announced today that Liz Petersen has joined the company as a Sales Manager for direct accounts effective December 13, 2011. In this role, Petersen will work closely with MCH clients to develop successful direct and database marketing strategies.

"MCH is excited to have Liz as part of our team," MCH's Director of Sales Joan Whitney said. "With her strong background and knowledge of data marketing and list services, Liz will be a valuable resource to MCH and our clients in providing insight on direct mail and email marketing, research, and more...

Sweet Springs, Missouri – December 6, 2011 – MCH Strategic Data, America’s leading compiler of business-to-institution (B2i) databases and mailing lists, today announced it has been awarded a five-year Federal Supply Service contract by the General Services Administration (GSA). Under the contract (GS-07F-0703X), MCH Strategic Data can supply data for emergency response planning purposes to meet U.S. government agencies' notification needs.

"MCH Strategic Data is proud to play a key role in bringing quality data and resources to the federal sector," Peter Long, CEO of MCH Strategic Data, said. "As an experienced provider more...

Sweet Springs, Missouri – December 5, 2011 – MCH Strategic Data announced today that Tom Croarkin, formerly of Sonalysts, has joined the company as a Sales Manager for direct accounts effective November 7, 2011. In this role, Croarkin will work closely with MCH clients to develop successful direct and database marketing strategies.

“MCH is excited to have Tom on board,” MCH’s Director of Sales Joan Whitney said. “He will be a great asset and resource to MCH and our clients in providing insight into both the education and healthcare markets with his strong background in both fields.”

Croarkin began his career selling more...

Principals cite funding cuts as top issue; mobile technology as top improvement in learning environment

Sweet Springs, Missouri – November 28, 2011 – More than 80% of U.S. K-12 public school principals say that it is somewhat more difficult (57.7%) or much more difficult (26.8%) to provide an effective educational experience than in recent years, according to a national survey conducted by MCH Strategic Data, and edWeb.net. The survey of 529 public school principals was designed to identify the biggest challenges and advancements in America’s public more...

Sweet Springs, Missouri – October 19, 2011 – MCH Strategic Data announced that it is now offering enhanced email reporting to provide our clients with comprehensive, in-depth information on their Channel_e email deployments. The new Channel_e Enhanced Email Reports provides marketers with detailed statistics to help them understand what offers their customers responded to and which target market was the most responsive.

The reports take advantage of the extensive feature information in the MCH database to help marketers better understand their most responsive target audience, according to Kirk Chritton, MCH’s Director of more...