They’ve started spending! Who? The institutions in line to receive billions of dollars in stimulus money. Even though the money is just starting to flow out of Washington, the institutions or departments on the receiving end have started to spend. Those that planned well before February 17th when the stimulus bill became law are ready to spend now.

Companies are already reporting up-ticks in orders from school districts. Since no stimulus money has reached the districts yet, they are obviously spending money they already had. Many institutions have been holding back, sitting on available money because of the squeeze on state budgets. Now that they know the money is coming, they feel comfortable loosening the purse strings. In coming weeks this trend is likely to accelerate.

So the message is - “It’s happening now!” Institutions in line for stimulus money know who they are, they know they are expected to spend the money, and are already spending their own money in anticipation of getting more. It’s time to get in front of them as soon as possible.

MCH has the names, addresses, and phone numbers of the institutional decision makers who are spending billions in stimulus funds. Contact your MCH representative today at 1-800-776-6373 to find out how you can target the administrators who are leading the economic recovery.

You can follow the latest news and analysis about the stimulus spending at our special website www.stimulusmarketing.com.