You can still benefit from MCH’s in-depth review of the economic stimulus package. John F. Hood, MCH President and Kirk Chritton, Director of Marketing presented a 60-minute session that provided an analysis of the stimulus marketing bill and the revenue opportunities it represents for B2B marketers. You can listen to this essential session online right now  here. The key takeaways from the webinar are:

• The federal government is channeling hundreds of billions of dollars to institutions.
• Large amounts of money will be released immediately.
• Funding is not just for roads and bridges – there are many sales opportunities emerging.'
• Most B2B marketers already do substantial business with institutions.
• Marketers need to use a distinct strategy to get the most from institutions.

The session includes information on specific institutional funding and who is making the purchasing decisions at various institutions. You can also hear specific examples of products and services that are likely to be purchased. Here are just a few of the comments we received:

• "Very thorough and well worth the time."
• "Good overview with significant categories of spend identified specifically."
• "I look forward to receiving the link to forward to others in our company. I appreciate the fact that the sales pitch was minimal."

You can still benefit from our in-depth research and projections to achieve greater success in business-to-institution (B2i) marketing. Click here to listen to the webinar.