Sweet Springs, MO – February 14, 2012 – MCH Strategic Data is proud to offer you a complimentary white paper, "Comparison of Postal and Online Surveys: Cost, Speed, Response Rates, and Reliability" based on the market research recently conducted by MCH and our marketing partner, Education Marketing Research (EMR). The white paper provides insight into a direct comparison of postal surveys versus online surveys.

In this market research study, numerous hypotheses on cost, speed, response rates, and reliability were tested via postal and online surveys. Conventional wisdom states that online surveys are superior to postal surveys in terms of both speed and cost-efficiency. And, in terms of reliability of data, it is generally assumed that the reliability is equivalent regardless of the deployment tactic. One additional theory tested was the length of survey and its effect on response rates and data reliability.

The data obtained through the survey "experiment" sheds light on the relative advantages, and possible limitations, of both postal and online surveys in our stated criteria. By comparing the actual cost, speed, response rates, and data reliability of the two survey modes, the following was determined:

• the postal mode outpaced the online mode on four of the five key criteria
• the online mode proved superior in speed
• if the survey asks more than 10 questions, the postal mode is the best option

To learn additional information about postal versus online surveys, please click here to download your Free EMR/MCH white paper: Comparison of Postal and Online Surveys: Cost, Speed, Response Rates and Reliability.

About Education Market Research
Education Market Research analyzes the U.S. K-12 school market in all of it facets - textbooks, supplemental materials, computer hardware, software, video, online - and in each of its grade levels, major curriculum areas, and "markets within the market." The data contained in EMR's publications comes from original studies conducted by EMR using an information gathering network comprised of tens of thousands of educators. For more information about Education Market Research, visit www.educationmarketresearch.com.

About MCH Strategic Data
MCH Strategic Data (www.mchdata.com), founded in 1928, is the new compiler of the QED Education Database, a comprehensive K-12 marketing database solution; as well as the new owner of Wilson Marketing Group, a market research firm specializing in the early childhood market. The company's business-to-institution focus includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH provides email, direct mail, telemarketing, and social media marketing solutions focused on more than five million K-12 educators. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, Illinois, Massachusetts, and Missouri.