Sweet Springs, MO – February 6, 2012 – School Specialty® has entered into a three-year agreement with MCH Strategic Data (MCH) for education, early childhood, and library data. The agreement states that MCH’s Education Database will be provided for customer acquisition, retention, and market research of School Specialty’s education programs.

School Specialty’s Vice President of Corporate Marketing and Communications, Jim Burgraff, said, “We are thrilled to utilize MCH’s top-quality data and marketing expertise in the K-12 and early childhood education markets. School Specialty is focused on educational programs that enhance and promote a positive learning environment, and our resources are used by teachers and students nationwide.”

"MCH is happy to be the data marketing partner of choice by School Specialty,” MCH Strategic Data’s Director of Sales, Joan Whitney, said. “With our robust education data that includes the QED and Wilson Marketing Group databases, MCH is able to offer additional new attributes and decision makers that will meet the needs—and increase the effectiveness and response rates—of School Specialty’s marketing campaigns.” Ms. Whitney further stated, “With over 80 years’ experience in the education industry, MCH is a proven leader of quality education data and very excited about our new partnership with School Specialty.”

About School Specialty
School Specialty is a leading education company that provides innovative and proprietary products, programs and services to help educators engage and inspire students of all ages and abilities to learn. The company designs, develops, and provides preK-12 educators with the latest and very best curriculum, supplemental learning resources, and school supplies. Working in collaboration with educators, School Specialty reaches beyond the scope of textbooks to help teachers, guidance counselors and school administrators ensure that every student reaches his or her full potential. For more information about School Specialty, visit www.schoolspecialty.com.

About MCH Strategic Data
MCH Strategic Data (www.mchdata.com), founded in 1928, is the new compiler of the QED Education Database, a comprehensive K-12 marketing database solution; as well as the new owner of Wilson Marketing Group, a market research firm specializing in the early childhood market. The company’s business-to-institution focus includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH provides email, direct mail, telemarketing, and social media marketing solutions focused on more than five million K-12 educators. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, Illinois, Massachusetts, and Missouri.